Earthy tones, crafted details and subtle western influences come together beautifully in the YAYA collection — always softened by a touch of feminine elegance. Founded in 1992, YAYA began as a small fashion brand and has grown into a Dutch lifestyle label loved by women with refined taste who enjoy balancing stylish and casual dressing.
Designed in timeless, natural colour palettes, each YAYA piece offers effortless versatility for everyday wear. Their collections are created with soft materials, clean silhouettes and subtle, contemporary details, allowing you to mix and match pieces from past and present seasons with ease.
Celebrated for their feminine yet understated style, YAYA clothing bring together elegance and comfort, with a hint of boldness to keep every outfit modern and confident. Discover clothing designed for seasons to come — simple, beautiful, and endlessly wearable.
